Bold Ideas Inspire New Life for Magazines

September 8, 2010 The New York Times/The Bay Citizen

Media innovation in the Bay Area is not hard to come by, with the likes of Google, Apple, Facebook and Twitter continually reinventing the way we produce and consume information.

Yet one of the venerable media forms that is threatened by the digital tsunami — the magazine — is experiencing something of a renaissance here, too. The New York-based glossy magazine business may be in upheaval, with bellwether Condé Nast shuttering five of its titles, but the art of editing, writing and visually crafting an editorially coherent, beautiful and engaging experience is not dead.

Some of the foment is made possible by MagCloud, a Web-based print-on-demand service from Hewlett-Packard that dramatically lowers the financial barriers to magazine publishing... (more)


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